Topic: Improving Decision Making in an Uncertain World.

Speaker # 4
Speaker: Proteus Duxbury, PA Consulting
Topic: Improving Decision Making in an Uncertain World.
Key points of interest :
• He defined the term Zombie customers, companies and governments. The key characteristic of these organizations being that these people has such a high debt to equity or GDP ratio, they are simply incapable of influencing any directions.
• In this environment, strategic decision making is even more difficult because wrong decision is just not an option due to the fact that resources are scarce
• Proteus then went on to providing some specific example how he has helped some of his clients make decisions in these uncertain time. Here are some examples:
• He defined the term – User Journey. In this model asked key question – what prompted the user to ask for the information?, How the information is acted upon? What is the value if that action? Only after these questions are answered the architect started to focus on how to deliver this information.
• Then gave an example how to get buy in. He showed a model how to create a link between Capability, profit, margins, revenue.
• For government agencies he showed how to link capability to – Value to teh Citizen and Value to the Organization.
Further Discussion Threads:
• I would like to hear from practitioners how they communicated Enterprise Architecture without using technical models, word Enterprise Architecture etc.?